Source
USA TODAY
How a sports marketing icon’s personal diagnosis of ATTR-CM has become his most important campaign.
Howard “H” White, known in the sports business world for his creativity and connections, has launched a new campaign: patient advocacy and heart health awareness. He is the same savvy executive who, for decades, has shaped athlete partnerships and helped develop global sports culture. A figure whose beginnings were laid on the basketball court at the University of Maryland, he later brought a rare combination of cultural sensitivity and business acumen to the boardroom, helping to develop other athletes’ careers.
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